How crypto can make starting a business faster and cheaper

The coronavirus pandemic has shaken up the world of work — igniting an entrepreneurial spirit in the hearts of thousands. A recent article in The Wall Street Journal claimed that applications for new U.S. businesses have been rising at the fastest rate since 2007.

But one crypto-focused company says aspiring business owners face a big problem: The current solutions for getting their ideas off the ground are slow, expensive and centralized. Ideaology’s goal is to bring everything that a budding entrepreneur would need under one roof — and the organization has the ambitious target of reaching 100,000 people this year.

How it works

It all begins when someone realizes that they have a great idea. The challenge now is getting the support they need — and building a team who can bring a vision to fruition. ActiveIDEA.com does this by enabling entrepreneurs to find the perfect employees, and even secure a partner who shares their goals.

Ideaology’s dedicated creative market also makes it far easier to acquire crucial services, such as code, templates and tutorials. This thriving part of the ecosystem also encourages collaboration with other members of the community. And better still, entrepreneurs also have an opportunity to apply for crowdfunding by pitching their ideas to pools of investors.

Users don’t need to have their own business idea to get involved. As freelancing goes from a fringe activity to a popular way of making a living, Ideaology gives talented individuals the opportunity to apply for part-time positions across the many projects under development. Crucially, this site offers far fairer employment terms than rival platforms, meaning they’ll end up keeping more of the cash they earn.

An ERC-20 token called IDEA is a central part of this proposition. As well as serving as a payment method for the goods and services sold through this community, it also unlocks discounts on fees and the opportunity to vote on which crowdfunding projects should be supported next. The organization’s blockchain-driven platform also offers a secure crypto wallet where these tokens can be stored safely.

IDEA is being sold on the Bitcoin.com exchange this month, and Ideaology’s co-founder and CEO, Khaled Alkalbani, says this is a crucial step. He added: “With Ideaology’s Active IDEA platform in the final stages of development, we feel the demand to list IDEA coin on one of the world’s leading exchanges in terms of popularity and traffic volume is the best strategy for our IEO. As a modern and innovative exchange, we believe Bitcoin.com can provide the marketing capabilities that IDEA needs to reach beyond our current estimated number of potential users.”

A better environment for freelancers

The gig economy was becoming a major trend even before the coronavirus pandemic, with data suggesting that one in three Americans were already operating in a freelance capacity. Globally, this means that there is a big opportunity to create lasting connections between businesses and skilled workers.

One problem that Ideaology is hoping to tackle centers on the experience of using mainstream sites such as Upwork and Fiverr. The company says it has received reports that freelancers struggle to showcase all of their skills — in part because of a lack of space on their profiles. In some cases, startups can also be wary because of how some of these accounts aren’t verified.

Ideaology originates from the United Arab Emirates, and now has a team of 20 people based around the world. The company prides itself on being built using the very model it is now promoting — with employees who work remotely.

The second round of the initial exchange offering for IDEA tokens begins on Jan. 26, 2021 and will last for 10 days.