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Advertising News

Advertising is a form of marketing communication that promotes some product or service via audio or visual form. Advertising is directed toward crowds, not individuals and has no personal message. Advertising is openly sponsored and broadcast through any type of media, such as TV, radio, search results and any other video or audio content. Advertisement is also popular in the cryptocurrency industry and promotes crypto exchanges, consulting services and various cryptocurrencies themselves. Bitcoin advertising is a controversial theme. Bitcoin ads are banned by Google, Facebook and Twitter. Advertisement of Bitcoin and other cryptocurrencies is considered insecure for users as many of them don’t have enough knowledge about cryptocurrencies and ICOs and may become involved in fraudulent and illegal schemes through promising ads.
Sponsored
A Swiss gaming company has created a blockchain-based solution to make in-game advertising more attractive to players, developers and advertisers.
Tech Embeds Ads in Games to Stop Interruptions and Help Developers Make Money
Connor Blenkinsop
2019-02-04T10:59:00+00:00
6919
Sponsored
The company says it has created the first platform where buyers decide when and how they want to see advertisements.
New Platform Shows Ads Only On-Demand and Promises to Pay Crypto for Views
Maria Yavuz
2019-01-17T13:29:00+00:00
5593
Explained
Crypto platforms are taking innovative approaches when it comes to incentivization, but what does it mean for miners and the people who use these services?
How Crypto Incentives Work, Explained
Connor Blenkinsop
2018-12-06T13:30:00+00:00
Sponsored
A video platform service with Japanese roots expands to English-speaking markets.
Japanese Video Platform Pays Users Crypto to Watch Ads
Nick Bakursky
2018-11-28T09:09:00+00:00
4712
News
Toyota has partnered with blockchain ads analytics firm Lucidity to reduce wasted spending and address fraud in its advertising campaigns.
Toyota Uses Blockchain Tech to Reduce Fraud in Digital Advertising Campaigns
Ana Alexandre
2018-10-16T23:50:00+01:00
8115
Analysis
Advertising lacks the transparency of data and process. Blockchain offers the transparency of data and process.
Blockchain in Media: How Blockchain Can Help Advertising
Craig Adeyanju
2018-08-02T12:15:00+01:00
20008
Sponsored
A company is creating cognitive ad banners which use AI and blockchain to reward consumers with tokens – increasing engagement with advertisers.
Exchange Using AI and Blockchain to Tackle Ad Industry’s $19 Billion Fraud Problem
Connor Blenkinsop
2018-07-02T15:15:00+01:00
20104
Follow up
Facebook’s powerplay of crypto advertising continues as the first company to ban them has now suddenly reinstated them.
Facebook’s Crypto Ad Ban Reversal Power Play Gets Their Own News Stuck
Darryn Pollock
2018-06-27T21:30:00+01:00
18819

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