Prime provides premium advisory and relationship management services to meet the exacting needs of high-net-worth and institutional clients.

Gibraltar, Oct. 13, 2021 –, the high-growth European crypto platform helping everyone connect with the booming world of cryptocurrencies, today announced the launch of its premium over-the-counter (OTC) crypto trading desk, Prime. Aimed at high-net-worth (HNW) individuals and institutional clients, the new trading desk will provide clients with bespoke trading solutions and private client advisory services to help them seamlessly and securely settle large volumes of cryptocurrency transactions. 

With the launch of this dedicated OTC trading desk, institutional and HNW clients will be able to settle trades themselves, instantly 24/7 or consult a dedicated account manager for further support. In addition to providing clients with liquidity and ease of transacting, Prime will offer clients a premium advisory service through its multi-lingual Account Management and Global Transaction teams, a service which is in high demand in the crypto sector. 

Samuel Rondot, head of OTC trading at said:

“HNW individuals have diverse portfolios with investments across many different sectors and a large appetite for new products. Their time and attention are valuable and staying ahead of changes in the crypto market requires constant attention and a lot of time. Operating across multiple time-zones, Prime will provide our clients with a personal and private consulting service to support them in their trading journey.” Prime will also support institutions and HNW clients with market liquidity to enable them to execute and settle trades in over 200 assets in multiple currencies. Clients will have access to exclusive innovative products, lending, staking, NFTs, private tokens and structured products. For clients who need digital custody solutions, will also provide tailored hot wallet and cold storage facilities. 

“ Prime is powered by a state-of-the-art smart order management system that automatically and instantly routes orders through a deep liquidity pool. This enables to give clients the best price at the time of trading. With Prime, clients can easily and securely complete large transactions with just a few clicks or consult our advisory teams for a more personalised experience,” added Rondot.

The launch of Prime affirms the company’s commitment to enable more people, including institutions, crypto foundations and HNW individuals, to trade and invest in cryptocurrencies conveniently and securely.

Head of strategy for, Vitaliy Kedyk said:

“Traditionally, one of the largest barriers to entry for institutions and HNW investors in the crypto space has been the lack of infrastructure. By supporting these clients with bespoke OTC services through Prime, we believe that we can encourage the further growth of the crypto market. Over time, the increased institutional presence will lead to a more substantial price discovery in cryptocurrencies, which will further promote the development of supportive regulation and drive greater mainstream adoption.”

For further information, please contact [email protected].