Seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bündchen are the latest celebrities to reaffirm the growing adoption of the cryptocurrency industry.

West Realm Shires Services, FTX Trading Limited and Blockfolio, three companies behind major global cryptocurrency exchange business FTX, announced Tuesday a long-term partnership with Brady and Bündchen.

As part of the deal, the legendary football player and model will each take equity stakes in FTX Trading and will receive crypto. Brady will serve as an ambassador for FTX, while Bündchen will take on the role of FTX’s environmental and social initiatives advisor, working on initiatives to reduce the firm’s carbon footprint.

Both celebrities will also provide annual multi-million-dolla contributions to charity throughout the duration of the partnership. 

Brady said that the new partnership is yet another initiative demonstrating the “endless possibilities” of the crypto industry:

“This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet. We have the chance to create something really special here, and I can’t wait to see what we’re able to do together.”

Bündchen expressed confidence that crypto adoption will continue to grow steadily, noting that the best part of the partnership for her was the technology’s environmental potential. “What attracted me most about this partnership was the potential to apply resources to help regenerate the Earth, and enable people to lead better lives, therefore generating real transformation in our society,” she said.

Related: UN sees blockchain technology as tool to fight climate crisis

Brady has been increasingly involved in the crypto industry. He recently announced his own nonfungible token platform in April. The football star hinted that he invested in the world’s largest cryptocurrency, Bitcoin (BTC), and eventually came out as a major Bitcoin bull. On Monday, Brady admitted on Twitter that his participation in the “laser eyes” flash mob didn’t work on the Bitcoin trade.

Brady did not immediately respond to Cointelegraph’s request for comment.