With the unprecedented interest the crypto industry is seeing right now, a lot of new projects choose to turn to the blockchain and try to attract new audiences.
Meanwhile, social media platforms have been one of the best-performing companies over the past couple of years, with some influencers earning millions of dollars.
One project unites the best of the two worlds and has launched an app that allows users to share videos of their favorite blockchain and crypto projects.
BULLZ, the first video-sharing app, has released its beta version on both iOS and Android, with top creators already joining the platform.
“Bullish”
Named “BULLZ,” the project is focused exactly on what the name indicates - the “bullish” blockchain community. The platform is also planning to introduce a new promote-to-earn monetization model for the creator economy in crypto.
Users can find trending projects, discuss them together with other crypto enthusiasts and experts and get rewarded for sharing their own videos about the projects and companies they love. With this model, users are rewarded for their video recommendations with the WOM Token, available in the app.
BULLZ is built on WOM Protocol Pte. Ltd. — a social commerce solution that enables brands to leverage word-of-mouth recommendations. The app has integrated the WOM Protocol as an economic incentive system that allows users to monetize their activity. Only peer-reviewed, authenticated and creative recommendations can earn rewards.
Melanie Mohr, founder and CEO of BULLZ, explains, “We constantly see airdrops or bounty campaigns within the blockchain community as a means to spread awareness for marketing projects for more adoption. We believe that BULLZ is the perfect opportunity for those projects to tap into genuine word of mouth — the most valuable form of marketing — allowing their communities to get rewarded for spreading the word about them.”
Looking ahead
The next step will be adding features such as a leader board of trending projects discussed on the platform to better understand the community metrics and interests; the company shares.
Brands and projects will also be able to access authenticated user-generated content made on BULLZ through the recently launched WOM Campaign Manager. This option allows brands to browse user recommendations about their projects and purchase WOM Tokens to boost selected content and get more exposure within the app or use the content for marketing or sales conversion in their own ecosystem.
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