The events surrounding the August 1 deadline for the showdown between the UAHF (user-activated hard fork) and UASF (user-activated soft fork) have been widely publicized, with detractors on both sides.
While many say that the UAHF is too controlling and against the concept of Bitcoin, the reality that most companies face is a need for scaling. The UAHF, according to its supporters, provides scaling within the current guidelines, while maintaining the history of previous transactions and providing stability to Bitcoin as a whole.
In a major public announcement today, Bitmain.com, a widely known mining and chip manufacturer in China, has set up contingency plans should the UASF be implemented. The company has come out strongly in favor of the UAHF, stating that even in the unlikely event that the UASF is activated, the UAHF will protect transactions that are at risk.
Further, the company stated that they would support the activation of SegWit, as well as code changes to provide reliability and safety.
Whatever happens, the company believes stability can be maintained through the transitions. However, a UASF activation will mean far more complexity.