Japanese cryptocurrency exchange Coincheck has partnered with major global fan token makers, Chiliz and Socios, Cointelegraph Japan reports.
As part of the new partnership, Coincheck will list Chiliz and Socios’ non-fungible tokens, or NFT, on Coincheck's NFT marketplace, the company announced Monday. As part of the initiative, Chiliz and Socios will be rewarding fan token holders with NFTs.
Coincheck originally announced that it was considering launching an NFT platform in August 2020. According to the latest announcement, Coincheck’s platform has already listed several NFTs for five popular games and gained exposure to over 2.2 million users.
Coincheck’s executive director Kensuke Amo said that the new partnership with Chiliz intends to bring more opportunities for local sports fans. “Japanese users will have the opportunity to get to know Chiliz and get closer to some of the biggest sporting organizations in the world by purchasing Socios.com NFTs on Coincheck’s NFT marketplace,” Amo said.
Chiliz and Socios CEO Alexandre Dreyfus noted that the partnership will allow Japanese users to own assets linked to some of world's biggest clubs like FC Barcelona and Juventus. The new collaboration comes in line with Chiliz and Socios’ global expansion and NFT plans in 2021 he said, adding:
“We’re really focused on NFTs in 2021 and have the potential to launch them with every single one of our partners. We’ll also be looking to give them a certain utility — for instance the chance to redeem rewards linked to the particular club,”
Chiliz and Socios are major industry platforms known for launching fan tokens with popular global soccer clubs like FC Barcelona, Juventus and Paris Saint-Germain. The firms listed their fan tokens on major global exchanges including the world’s largest crypto exchange, Binance. Chiliz and Socios generated $30 million for clubs and partners globally over the past 12 months.