HBUS, the operator of United States-based crypto exchange Huobi.com, has announced the appointment of technology and financial services veteran Oren Blonstein as its vice president of product and technology. The development was revealed in a press release shared with Cointelegraph on May 7.

As previously reported, the Huobi.com marketplace first launched under the name of HBUS in June 2018 as a strategic partner of Huobi Group — operator of the flagship Huobi Global crypto exchange, currently ranked 19th largest by daily adjusted volume globally.

According to the press release, Blonstein joins the exchange following 13 years of experience at trading technology providers Tora and Caspian, and almost two decades in product management and financial services more broadly.

As the press release notes, his Tora role involved spearheading teams through major phases of growth — including investments from major institutional investors such as Goldman Sachs and Bank of America Merrill Lynch — and working to drive global expansion and the launch of new institutional trading products.

As Cointelegraph reported in April, Huobi.com has recently launched three trading pairs for XRP, bringing the platform’s total trading pairs up to 51 and total listed digital assets to 20.

Earlier this week, changes made to major crypto exchange Binance’s API revealed that the exchange has enabled margin trading for nine trading pairs. In February, major Malta-based cryptocurrency exchange OKEx added four new margin trading pairs to its platform with up to 100x leverage.

In November 2018, Huobi.com — then known as HBUS — hired a former executive of venture capital firm Draper Athena — which counts pro-crypto investor Tim Draper as chairman — as its vice president of corporate development.

In a bid to expand crypto-related tools for institutional investors, the platform launched its API for experienced traders in summer 2018.

To press time, Huobi.com is ranked 118th crypto exchange globally, seeing roughly $3.2 million in trades over the past 24 hours.