The rumor that Amazon would accept cryptocurrency payments sparked a wave of bullish enthusiasm across the crypto market earlier in the week, but now this sentiment has begun to wane as Bitcoin (BTC) bulls face stiff resistance at the $40,000 level. 

Data from Cointelegraph Markets Pro and TradingView shows that bears have fended off multiple attempts to flip the $40,000 level to support, and defense of this zone continued on July 29 as Bitcoin's stagnant price action and added to concerns that the price could fall back to last week's $35,000 to $30,000 range.

BTC/USDT 1-day chart. Source: TradingView

Here’s what analysts and investors are saying about the recent developments in Bitcoin’s price.

The 21-week EMA marks the line between a bull and bear market

Bitcoin's rapid ascent from $31,000 to $40,925 lifted the price near its 21-week exponential moving average, a level that is widely considered as a bull market indicator, according to pseudonymous crypto Twitter analyst Rekt Capital.

As seen in the tweet above, the 21-week EMA is currently near the $40,000 price level, effectively becoming the "line in the sand" that separates bulls and bears.

One of the responses to the above tweet offers a word of caution for overly bullish traders, as similar moves in the past were followed by lower lows and an extension of bear market conditions.

BTC/USD 6-day chart. Source: Twitter

As shown by the yellow circles in the chart above, previous instances of the price breaking above the 21-week EMA have resulted in a reversal that leads to a retest of lower lows in the following weeks and months.

Bitcoin whales remain greedy while others are fearful

One group of market participants who have shown little evidence of indecision are Bitcoin whales, who have embraced Warren Buffett's mantra to “be fearful when others are greedy, and greedy when others are fearful,” by buying up low-priced BTC as weaker hands tap out.

According to data from Santiment, an on-chain and behavioral analysis platform, whale wallets have accumulated 130,000 BTC in the past four weeks as the price of Bitcoin traded below $35,000.

With such heavy accumulation being seen in the lower $30,000 to $35,000 range, some analysts have suggested that whales may attempt to orchestrate another pullback in price so that they can continue to accumulate.

Related: Bitcoin bulls control Friday's $1.7B monthly options expiry

Long-term cycles offer hope

When near-term confusion prevails, sometimes it's best to take a step back to see the bigger picture of where the market is and what possibilities the future holds.

According to Inmortal Up Only, a pseudonymous Twitter user, Bitcoin's four-year cycle is currently about 65% through its bull-market phase, and the trader predicts a top at $150,000, which will be followed by a correction to $32,000.

Bitcoin's price in four-year cycles. Source: Twitter

For traders and holders who prefer to operate on a longer time scale, there remains plenty to be optimistic about in the future, and experienced market participants know that the price moves seen over the past few months are part and parcel of Bitcoin’s normal progression.

Further confirmation of the long-term perspective was offered by Ecoinometrics, which compared Bitcoin's current post-halving price action to performances in the previous two halvings.

As shown above, the current price of BTC is well below the average growth of previous cycles, indicating that the BTC has some “catching up to do” if it is to achieve a similar trajectory and reach a new all-time high above $100,000.

The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Cointelegraph.com. Every investment and trading move involves risk, you should conduct your own research when making a decision.