The price of Bitcoin (BTC) has reached $20,000 for the first time in history on Dec. 16. The historic milestone comes just over two weeks after breaking its previous all-time high.

BTC/USD weekly chart. Source: Tradingview

At the same time, this rally is different from 2017’s due to several reasons that could help BTC soar even higher. These include growing institutional demand, the increasing perception among investors that BTC is a store of value, and stronger network fundamentals.

Institutional demand is fueling the Bitcoin rally

In December 2017, data suggested that retail and mainstream investors were behind the Bitcoin rally. At the time, CME BTC futures had just launched and there was a lack of institutional investment vehicles.

As such, the rally was mostly fueled by retail investors, which came to an abrupt stop after a strong whale-induced sell-off.

This time, institutional investor-focused platforms are seeing an explosive increase in trading activity. For instance, the CME BTC futures market recently notched a $1.27 billion open interest, ranking just behind OKEx as the second-largest in the global Bitcoin market.

Institutional investors are not likely to invest in Bitcoin with a short-term strategy. Many are increasingly viewing it as a digital store of value and an alternative to gold.

As Cointelegraph reported earlier, the rise in Grayscale’s Bitcoin Trust premium suggests that institutions are increasingly looking for exposure to BTC and paying above the spot market price for the privilege. 

BTC is increasingly viewed as a store of value

Both institutions and high-net-worth investors are starting to acknowledge Bitcoin as a store of value and as a treasury asset.

MicroStrategy, the publicly-listed company in the United States that purchased $450 million worth of BTC earlier this year, sparked a trend that has led other institutions to allocate their capital into Bitcoin.

The perception of BTC as a hedge against inflation and a stable store of value could make BTC compelling for the broader financial sector in the medium to long term. Michael Saylor, the CEO of MicroStrategy, said:

“Bitcoin is the world’s best treasury reserve asset and the emerging dominant monetary network. It is the solution to the store of value problem faced by every individual, corporation, and government on earth. As this news gets out, the world is going to change for the better.”

At the same time, Bitcoin’s performance has dwarfed gold’s this year once again as well as the S&P500’s, despite the precious metal and the latter breaking their own all-time highs this year.

BTC vs. Gold vs. S&P500 2020 performance. Source: Ecoinometrics

Hence, it is no surprise that Wall Street is now taking Bitcoin more seriously than in 2017. Further evidence of this was revealed on Dec. 3, when the S&P 500 announced its plans to roll out its own cryptocurrency indexes next year.

Bitcoin’s fundamentals are stronger than ever

As Cointelegraph reported, Bitcoin’s fundamentals are stronger than ever as the network is now moving $500,000 per second around the globe. In other words, Bitcoin transfers $4.627 billion in value per day.

Bitcoin network hash rate. Source: Blockchain.com

The network is also ten times more secure than in late 2017, as the hash rate and mining difficulty both continue to hit new highs this year. The hash rate indicates how much computing power is being dedicated to validating Bitcoin transactions and securing the network.