The world’s largest cryptocurrency exchange, Binance, has targeted London commuters with new ads featuring Bitcoin.

According to an Aug. 28 tweet from Binance.UK, the crypto exchange has placed new ads at 17 bus stops in London. The image shows two older generations of coins as well as a current two-pound coin used in the U.K, followed by the largest, Bitcoin. 

“Money is evolving,” the ad states. “It’s time to adapt.”

Binance announced its expansion into the U.K. market in June, with an exchange platform scheduled to launch this autumn, backed by an entity called Binance Markets which, according to the company, is registered with the country’s Financial Conduct Authority and complies with Anti-Money Laundering and Know Your Customer practices and standards.

In advance of the launch, Binance’s British arm hasn’t limited itself to advertising. The crypto exchange recently announced it would be joining the self-regulating industry association CryptoUK as an executive member.

London has recently been the hotspot for crypto firms looking for new investors. Richard Heart’s controversial HEX token has ads plastered on London’s buses and newspapers, and was even featured during the English Premier League soccer games. Mike Novogratz’s Galaxy Digital bought a full-page ad in the U.K.-based international business newspaper Financial Times, in which Bitcoin (BTC) also appeared prominently.