Cryptocurrency and virtual life are closely interconnected. Today‘s gaming community is giving a great boost to the process of digital currency promotion. Moreover, the crypto-community ready to support gaming industry, too. 
The Reddit subcommunity/r/Bitcoin is commonly used by cryptocurrency users. It is the place where you can find a wealth of information and hot discussions from the world of digital currency. 

Last year /r/Bitcoin became a sponsor of the StarCraft 2 tournament organized by TotalBiscuit. Later in March a discussion of probable sponsorship of TotalBiscuit’s eSports team Axiom for a trial period of 6 months was published:

"So, as you may know we have advertising budget on the subreddit thanks to your kind donations. Since Reddit is kind enough to advertise us for free with a sidebar ad, that money has been sitting idly by waiting for some good thing to spend it on.” 

This weekend it finally became possible. Now /r/Bitcoin is an official sponsor of the Axiom eSports team. 

"We at the /r/Bitcoin community are excited to be working with TotalBiscuit again. The community response during the Bitcoin Starcraft was very positive, so we decided to continue the relationship. We hope the sponsorship will be useful to the Axiom team and will promote the Bitcoin use in eSports scene” - said moderator of the subreddit Piotr Piasecki about the new partnership.

Axiom eSports was formed on 26 September 2012 by well-known caster John 'TotalBicuit' Bain and his wife Genna Bain, after the Korean Protoss player CranK advised them to create a new professional Starcraft team. Now with the support of sponsors such as The Cynical Brit,Husky,Planetside and WASD Keyboards, Axiom is striving to establish a strong presence within the eSports scene. 

According to official press release on Axiel eSports homepage TotalBiscuit gave a statement saying:

"It makes sense for something as cutting edge as cryptocurrency to be involved with another cutting edge industry like eSports. An increasing number of sites are starting to accept Bitcoin including Starcraft’s own Teamliquid and /r/Bitcoin is a great place to find guides and information on how to start using cryptocurrency” 

The idea of /r/Bitcoin to be Axiom sponsor was welcomed by cryptocommunity, some of them considering it a mutually beneficial relationship. 

"We'd like to thank the /r/Bitcoin community for their support and hope to bring home results in return” said TotalBiscuit.